The Westin Mumbai Powai Lake – Launch Campaign Video
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About the Project
Unveiling The Westin Mumbai Powai Lake — an experience that inspires, relaxes, and enriches so you can channel the best in you. Check into the Westin wellness experience and allow us to treat your senses, in every sense. The Renaissance Mumbai by The Chalet Hotels transformed into The Westin Mumbai Powai Lake by The Marriott International. The launch campaign was named “Hustle Well”.
Client: The Westin Mumbai Powai Lake
Venue: Powai Lake
Turnaround: February, 2022
Agency: StrobeWorks
February, 2022
Services offered:
What was the Brief?
The brief was to communicate with the ultra-modern working and hustling target audience who don’t find time for relaxation and pause. The message was to invite them to come and enjoy The Westin Wellness experience.
What Did we Deliver?
A team of cinematographers, photographers, actors, stylists, MUAH artists was appointed for a 3-day shoot. We created a storyboard that revolves around an urban family (husband, wife, and their kid) taking a break from the daily hustle and spending time at The Westin Mumbai Powai Lake.
Behind the Scenes
