About the Project
Royal Enfield Road Side Assistance Program is a 24×7 emergency support provided in the event of any mechanical or electrical breakdown and or traffic accident of the user’s motorcycle, anywhere on National highways, State highways, or motorable roads within mainland India and at the user’s Home and/or Office.
What was the Brief?
The brief was to capture photographs while the Royal Enfield service van along with the technicians are in action. These photographs were to be published on the collaterals used for the promotion of the Roadside assistance program by Royal Enfield. Excessive post-production & retouching was expected to maintain the brand standards.
What Did we Deliver?
A team of photographers, line producers, location scouting, assistants, and editors was appointed for this shoot and edit for Roadside assistance by Royal Enfield. It consisted of weeks of planning, two days of the photoshoot at two different locations i.e. Navi Mumbai and Pune.